This week, we get ‘For Real’ with Eric Hirshberg, the formerCEO of Activision and Deutsch LA, whose world is now centered around music. Known for leading iconic franchises like Call of Duty, Guitar Hero, Skylanders, and Destiny, Eric shares how music has run alongside his career and ultimately inspired his new single, “For Real,” the second of his collaborations with GRAMMY-nominated soul artist Aloe Blacc (their first was 2024’s “I Love Not Drinking”).

We dive into how Eric blends his folk and Americana roots with Aloe’s soulful style, creating music that feels authentic for both artists while carrying a message about stepping back from negativity and the pressures of social media.

Our conversation also offers a glimpse into Eric’s upcoming 2026 album, More Is Not The Answer, and how “For Real” sets the tone for what’s to come. Along the way, we explore the songs that define him and his unique perspective on building a creative life that bridges technology, business, and music.

🎙️ Subscribe now on Apple Podcasts, Spotify, or your favorite podcast platform—and don’t forget toleave a 5-star review to help more music fans find the show! Then, scroll down to see the music video and making of video! 👇

For Real (Official Video)

For Real: Behind The Song